This information campaign to the new municipality of Molde, Norway is based on the concept of collaboration and new combined strengths – in the three newly united municipalities of Midsund, Molde and Nesset. "i" is actually how they say I (english) in this region and when we combine the three i's, we get "vi" – which is "we" in norwegian.

I am from Midsund, I am from Molde, I am from Nesset – we are the new Molde.